Friday, March 25, 2011

It is World Cup time

It is World Cup time and the country is raving in madness about it, but that is what is best about India and cricket. It is undoubtedly India’s second religion. With India giving us nail biting moments in easy matches also, there are certain little things about our men in blue that are definitely worth noticing. Whether they are able to perform on field or not, they are extremely multi talented and it clearly shows in all the recent Pepsi ads that have come out for the World Cup. Keeping aside everything else, the ads have been so well picturised and presented that I find them very funny and light hearted. The best in my opinion is the one where Sehwag tries to shake a leg with Ranbir Kapoor pathetically but still there is something very unique about this ad followed by the ad of Dhoni, trying to imitate the man in the village, rotating a wheel. What I notice apart from all the visual appeal is the idea that goes into making such an ad that immediately captures the viewer’s attention with catchy songs and funny only liners. I think Pepsi has done it once again .They always manage to hit the bulls eye and yes they do know how to lure the people as well. Bhaji’s doosra is another another one but I feel irrespective of how many such ads are made with our men in blue, we would still watch each one of them with all awe and admiration. The ads are very very innovative, I mean it is really interesting to see how ad makers come up with such ideas that they know are sure shot to captivate their viewers and they actually make so many ads just for the World Cup season which only boils down to show what kind of an audience we are who never tire to see our Indian Cricket team in any form.

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